Thursday, May 23, 2019

THE SCOPE AND BASIC CONCEPTS OF MARKETING


WELCOME TO YOU @ ZION IN GLORY ABOVE

@



DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL

FUNCTIONAL DYNAMICS & RELEVANCE OF MARKETING TO ZION KINGDOM SOCIETIES



REV. PROF. CYPRIAN JERUSALEM OKOLIE, 
PhD, DD.
(The Presiding Chancellor / Rector & Bishop-Chaplain)

@


DEI-ZION KINGDOM UNIVERSITY SEMINARY
(De University Of Heaven @ Zion)
@
KINGDOM WEBSITES:

&

{A.K.A.}

DEI-ZION MISSIONARY EDUCATION FOUNDATION
(The Sacred Kingdom Ark Of Academics, Missionary, Divinity, Careers & Social Treasures @ Zion Of Jerusalem Above)
@
KINGDOM WEB ADDRESS: 
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YOU Are Warmly & Cordially Welcomed To Heavenly  Zion In Glory Above.

Via

FIFTH MANSION KINGDOM UNIVERSITY THEATER
@
DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL
(The Conventional Secular Kingdom University)
In
HEAVENLY ZION OF JERUSALEM ABOVE

To The Glory Of The Eternal Heavenly Father, The Most High God, Almighty YAHWEH / JEHOVAH Who Reigns In Zion Of Jerusalem In Glory Above.

It's Thanks To The Blessedness, Holiness & Benevolence Of The Blessed Redeemer Of Mankind, The Lord Of The Universe, King Christ Jesus De Messiah Yahshua Who Is The Lord Of All Mankind. I Earnestly Appreciate & Praise The Lord For The Grand Opportunity Granted Unto Me, By His Grace, To Live By The Divine Kingdom Gospel, Being Divinely Appointed  & Ordained A Teacher, Even A Professor Of His Holy Kingdom & Apostle  Of The Redeemed Of Mankind; And By His Grace & Love I Qualify, Not Only To TEACH The COURSE OF MARKETING, But Also To HANDLE It In The FIFTH MANSION KINGDOM UNIVERSITY @ ZION.

Blessed Is He Who Comes In The Name Of The LORD. Hosanna In The Highest! Bless Ye The Holy & Wonderful Name Of The LORD. Sing Unto Him New Songs Of Praise. For He Has Enlightened Us - His Favoured Kingdom Men & Daughters Of Zion; And He Is Our God Forever & Ever. He Shall Reign Over All Mankind To Everlasting Ages. 
Alleluia!! Amen. Hosanna In The Highest!  

O Blessed Divine Moment @ Zion In Glory Above!
Blessed Forever Be The Lord Christ De Messiah Who Is Glorious & Divine, A Light Over Those Who Were Made Blind By The Darkness Of Sin; Th Most Merciful Son Of God, So Powerful & Glorious In Majesty, So Bright As To Possess No Spot & So Pure & Holy As To Have No Crime Or Sin; Who By His Death On Calvary Cross Seized The Powers Of Death; The King Of Glory Trampling Upon Death Seized The Prince Of Death & Captured All The Powers Of Darkness, Depriving Them Of Their Powers. 
Alleluia!! Amen. Hosanna In The Highest!

O Come, Lord Christ De Messiah, The Saviour Of The World! Take To Thee Thy Great Power & Reign Over Us - Thy Blessed Kingdom Saints & Favoured Associates Of Thy Kingdom @ Zion Of Jerusalem In Glory Above. This Sad Earth Groans For Thee. And, Thy Saints Long To See Thee Take Thy Rightful Place. Then Shall The Wilderness Blossom As The Rose, And Heaven Respond With Exultant Joy, As The Voice Of Many Waters & Of Mighty Thundering. 
Alleluia!! For The Lord God Omnipotent Reigns! Alleluia! Praise Ye The LORD! Amen & Amen.

O Blessed Lord Christ De Messiah! 
He Is The Fountain Of Life, 
The Deep Sweet Well Of Love,
The Stream On Earth I've Tasted,
More Deep I Will Drink Above, 
There To An Ocean Fullness, 
His Mercy Doth Expand;
And Glory, Glory & Glory Dwells 
In Emmanuel's Blessed Land.  

Blessed Lord, The Fire Thy Love Hath Kindled,
Shall Be Put Out, Even Forever;
The Spirit Keeps It Burning, 
Though Dimmed By Things Outside.
O Lord, Make It  Burn More Brightly;
By Faith More Freely Shine!
That We May Value Rightly
The Grace That Made Us Yours.  

Be Blessed  Forevermore, O Eternal Heavenly Father, The Almighty & Father Of Everlasting  Live & Light, Peace, Love, Grace, Goodness & Mercies ho Has Shown Favour To Those Who Were Sinnwer Against Thee & Brought Them To Thy Paradise & Placed Them Among Thy Favoured Kingdom Saints @ Zion Of Heavenly Jerusalem & With Thy Great Spiritual  Provisions, In A Spiritual & Holy Life Thru Lord Christ De Messiah, The Lord & Saviour Of All Mankind. 
Amen, Amen & Amen. 

All Happiness To U All! May The Spirit Of Eternal Glory, Divine Blessedness, Peace, Love, Joy, Goodness & Mercy, Eternal Salvation cum Sanctification, Prosperity & Progress In Lord Christ De Messiah, And The Eternal Life & Light In Glory Of God The Father, Together With The Fellowship Of The Holy Spirit Rest Upon U All Now & Forevermore. 
Amen, Amen & Amen. 

Beloved Blessed Kingdom Comrades @ Zion & All Sparkling Friends Of The Kingdom Of God @ Zion Of Jerusalem In Glory Above: Holy Greetings Of Love To U All, Today!  


THE SCOPE AND BASIC CONCEPTS 

 INTRODUCTION TO MARKETING 
Marketing is, in fact, a learning game. This is my latest but precise and meaningful idea I conceived in my heart after I have had over fourteen years romance with Marketing. When I think that I have finally understood Marketing, it starts a new dance and I find myself compelled to follow it dance and enjoy the music as best as I can.

Sometime ago I was trying to think through the revolutionary impact on the Marketplace and Marketing practice of the New Technologies - the Internet, E-Mail, Fax Machines, Sales Automation Software and new Media Cable TV, Video Conferencing, C.D.s and so on and so forth. I sensed that the greatest impact is yet to come, as the forces of Technology and Globalization move apace. 

Previously, it was Marketplace, but today we have Market-space, namely: Internet and so on. Computers and the Internet will bring about enormous behaviour shifts in buying and selling. That is, at best, a development in Marketing.

No doubt, a sound knowledge of Marketing Management will help both Manager of Business and Entrepreneurs who are establishing their own businesses. In other to manage successfully one must know and understand all aspects of Marketing Management activities, before situations develop and one is forced to react unprepared or begin to find oneself in a mess of business bankruptcy. Marketing is, indeed, a rewarding and challenging Career. 

Just ask yourself if you can develop the qualities necessary to manage the Marketing function, such as Inspiration, Imagination, Integrity and Courage and so be a success in this challenging, and demanding piece of work. 

Marketing is, in fact, very interesting in that Markets are dynamic; they constantly change, so that continuous updating, coupled with unrelenting energy and a sense of responsibility are compulsory requirements. Call to memory the important fact that the survival of any business Organization depends largely upon its Marketing Orientation. While calling for several talents along with a broad academic achievement, Marketing profession affords high and immediate rewards. Remuneration is usually determined by performance which can be recognized instantly and applied effectively, without frustrating promotion ladders. Most employers increasingly recognize this as a vital contribution, while many actively encourage and help promising new employers to acquire essential Marketing qualifications.

Marketing embraces a wide spectrum of activities from the initial Marketing Research, Forecasting and Planning through Sales, Advertising, Public Relations, Distributions and After Sales Service. It does, of course, utilize some of the latest techniques and technology to minimize the "risk-taking" element associated with any business decision.

THE MEANING & DEFINITIONS OF MARKETING 
Marketing is, indeed, wide in scope; being a Social Science, it offers a variety of definitions from Scholars of different fields of Marketing. In fact, we can distinguish between a Social and a Managerial definitions of Marketing. 
Marketing, in its Social definition, is a societal process by which individuals and groups obtain what they need and want through creating offering  and exchanging products and services of value freely with others.

On the other hand, Marketing was originally seen as "the art of selling products". However, Marketing in its conception based on the latest development involves just more than that. Hence, Peter Drucker, a leading Management theorist in his authentic statement: "The aim of Marketing is to make Selling superfluous". 

In fact, the aim of Marketing is to know and understand the customer so well that the product or service fits him and sells itself.

The Managerial definition of Marketing can readily be observed in the various definitions of Scholars of Marketing as well as International Marketing Bodies.

For instance, the Institute of Marketing, United Kingdom, defined Marketing as 
"the Management process responsible for identifying, anticipating and satisfying customer requirements profitably". 

In his book, "Global Marketing Management", Professor Warren J. Keegan defined Marketing as "the process of focusing the resources and objectives of an Organization upon opportunities in the environment". 
He added that the essence of Marketing is creating customer value that is greater than the value created by competitors. This, according to him, can be accomplished only by focusing and concentrating resources and efforts on well-defined needs and wants.

Philip Kotler, in his book, "Marketing Management", USA defined Marketing as 
"the set of human activities directed at facilitating and consummating exchanges" .

Marketing, indeed, involves Selling and covers the full gamut of Analysis, Promotion and Coordination. The concept of Marketing essentially embraces the necessary studying of environment, the outlook assessment, analytical view of the actual and potential markets, discovering of customer' wants, in terms of products and services, ascertaining where they want them, getting to know how best to advise them of what is available, consideration of the strength of competition, anticipation of changes in demand, including, of course, other policy considerations that would probably lend themselves.

 In effect, Marketing is concerned with all aspects of the product from its inception, design, distribution, pricing, selling and promotion until it eventually gets into the possession of the customer. Hitherto, the Marketing functions continue reaching to the extent of ensuring customer satisfaction by the provision of After-sales Service, as can easily be noticed in maintenance, repairs, quality guarantees and provision of instruction booklets, and even spare parts. Therefore, 
Marketing implies a discovery of people's wants, or needs, and then, in case where this could be done profitably, producing, distributing and selling.

Hence, the American Marketing Association's offer of definition of Marketing as 
"the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals". 

The task of coping with exchange processes as contained in the above definition calls for a considerable amount of work and skill. Thus, we observe 
Marketing Management as 
"the Art and Science of applying core Marketing Concepts to choose target markets and get, keep and grow customers through creating, delivering and communicating superior customer value".

The fact that Marketing is wide in scope is an assertion that demands a brief touch.

Virtually all Marketing theorizing older than four decades ago dealt with "For-profit"  Firms struggling to sell their products and services just to make profit. Nevertheless, there are other Organizations in existence, namely: Non-profit and Government bodies who are equally confronted with Marketing problems. 

Schools and Colleges, for example, are seen competing for students. Performing arts organizations want to develop audiences. Museums seek to attract visitors; Politicians ask for Votes; the Medical doctors look for patients; Churches seek for membership numerical growth, while Artists seek celebrity. Individuals, too, are often found carrying out serious Marketing activities. In fact, what is really common to all such cases is the desire on the part of someone to attract a response or resource from someone else vis-a-vis attention, interest, desire, purchase, or commendation, etc. However, to elicit those responses, one must offer something that someone else perceived to be of value, so that the other party willingly offers the response or resource in exchange.

Thus, exchange emerges as the core concept underlying Marketing. In fact, marketable objects include more than products and services. Marketers are involved in Marketing THE TYPES OF ENTITIES, namely, Goods, Services, People (Person Marketing), Places, Idea & Information (Social Marketing), Experiences - such as in publishing articles (Experience Marketing), Organizations (Organization Marketing), Events and Properties. 

Most Social functions, including Religious ones, issuing forth as a by-product of a Marketing Effort, are targeted to achieve consumer satisfaction. In other words, a Church that conducts a program of Crusade is actually involved in a serious Marketing job, the important job of winning new converts or Church members.

Meanwhile, because of limitation of time scheduled for this specialist lecture, let's call it a day, pending our subsequent Lecture time when we shall delve into the next vital subtopic, namely: "THE SCOPE OF MARKETING". This is an interesting and vital subject of great dimensions; and we shall live to enjoy the end of the lecture, if Lord Christ De Messiah tarries in His DIVINE RAPTURE Of The Blessed Kingdom Saints @ Heavenly Zion Of Jerusalem In Glory Above. 

In case Lord Christ De Messiah does eventually arrive, in His full Divine manifestation, we shall abandon everything, including Marketing, to 
MEET Him In The Air, in the Clouds of Glory 
(Up In The Sky Of Heaven Above) 
{1 Thessalonians. 4: 16-17}.




REV. PROF. CHRIS JERUSALEM OKOLIE, PhD, DD.

SHALOM TO U ALL TODAY, IN LOVE!  


















Sunday, January 13, 2019

GENERAL INTRODUCTION: THE BACKGROUND OF THE STUDY IN MARKETING


 WELCOME TO YOU @ ZION IN GLORY ABOVE

                                                                        @

DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL


๐ŸŽ“ FUNCTIONAL DYNAMICS & RELEVANCE OF MARKETING TO ZION KINGDOM SOCIETIES ๐ŸŽ“


REV. PROF. CYPRIAN CHRIS JERUSALEM OKOLIE, 
PhD, DD.
(The Presiding Chancellor / Rector & Bishop-Chaplain)
   
                                                                          @

๐Ÿ  DEI-ZION KINGDOM UNIVERSITY SEMINARY ๐Ÿ 
(De University Of Heaven @ Zion)

                               @  WEB ADDRESS:
   *  http://www.dei-zionunivedu.com

                                                                       (A.K.A.)

๐Ÿ’š DEI-ZION MISSIONARY EDUCATION FOUNDATION ๐Ÿ’š 
(The Sacred Kingdom ARK Of Academics, Missionary, Divinity, Careers & Social ๐Ÿ’™ Treasures @ Zion Of Jerusalem Above)

YOU Are Warmly & Cordially Welcomed To Heavenly MOUNT ZION In Glory Above

 ✌ Via ✌

    THE DIVINE KINGDOM GLOBAL VILLA
  (Up In The Sky ๐ŸŒˆ Of Heaven Above)

In

FIFTH  MANSION  KINGDOM  UNIVERSITY 
(Kingdom University Theater)

                                                                             @

DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL
 (The Conventional Secular University)
                                                                           In
      MOUNT ZION OF JERUSALEM ABOVE


To The Glory Of The Eternal Heavenly Father, The Most High God, Almighty YAHWEH / JEHOVAH Who Reigns In Heavenly Zion Of ๐Ÿ”œ Jerusalem ๐Ÿ”œIn๐Ÿ”œ Glory Above.

Thanks to the Benevolence of The LORD of the Universe, King Christ Jesus De Messiah Who is The Lord Of Mankind, for the grand opportunity, by His Grace, to live by the Divine Gospel, being divinely appointed & ordained a Teacher (Professor) & Apostle of The Redeemed of Mankind, by Whose Grace & Love, as well, I qualify, not only to TEACH THE COURSE OF MARKETING, but also to HANDLE it in THE FIFTH MANSION KINGDOM UNIVERSITY @ ZION, namely:
DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL. 

O Blessed Divine Moment Of Lord Christ De Messiah @ Mount Zion In Glory! 
Alleluia!! Amen. Hosanna In The Highest! 

O Blessed Lord & Saviour 
You Are The Brightness ๐Ÿ”† Of The Glory
Which Eyes Have Never Seen! 
You Never Had Beginning
Eternal You Have Ever Been;
You Are The Perfect Image Of God Invisible:
In Light Which None Approaches, 
In Love Which None Can Tell. 
First Born ๐Ÿฃ Of All Creation
Upon The Eternal Throne! 
Preeminent In All Things, 
Of Everything Creator, 
By Whom All Things Subsist! 
All Praise To You, Lord Christ De Messiah 
From All That Do Exist! 
Alleluia!! Amen. 

Be Blessed Forever, Lord Christ De Messiah.
 For You Are The Father's Most Merciful And Beloved Son In Whom The Fullness Dwells;
Through Whom All Glories Flow. 
 You Have A Servant's Form Assumed, 
That Creatures God Might Know;
Our Spring, Our Head, We Adore You. 
Worthy, You Are Forevermore. 

The Fire Your Love Has Kindled, 
Shall Never Be Put Out, Even Forever;
The Spirit Keeps It Burning, 
Though Dimmed By Things Outside. 
O Make It Burn More Brightly, 
By Faith More Freely Shine! 
That We May Value Rightly
The Grace That Made Us Yours. 

Be Blessed Forevermore, O Eternal Heavenly Father, The Almighty & Father Of Everlasting Life, Peace, Love, Grace, Goodness & Mercies Who Has Shown Favour To Those Who Were Sinners Against You & Brought Them To Your Paradise & Placed Them Among Your Favoured Kingdom Saints @ Zion Of Heavenly Jerusalem & With Thy Great Spiritual Provisions, In A Spiritual & Holy Life Thru Lord Christ De Messiah, The Lord & Savior Of Mankind. 
Alleluia!! Amen. Hosanna In The Highest! 

May The Spirit Of Eternal Glory, Divine Blessedness, Joy, Peace, Love, Grace, Goodness & Mercy, Sanctification & Prosperity In Lord Christ De Messiah Rest Upon You Now & Forevermore. 
Amen & Amen. 

Beloved Blessed Kingdom Comrades @ Zion: Holy Greetings To U All, Today! 



GENERAL INTRODUCTION: THE BACKGROUND OF THE STUDY OF MARKETING
The worth of Marketing, both as a Business Activity & as a Management Function, is widely recognized in the modern World of Commerce. To this end, therefore, this Kingdom Tutorial Work is a well calculated attempt to afford a concise & virtually precise Introductory Approach to the Course of Marketing to both Management & Marketing Scholars as well as those engaged @ all levels in Business Activities, those who really desire to acquire an understanding of this relatively new Business Philosophy. 

Contemporary Business Philosophy unveils that a business can only survive & grow if it can obtain & retain Customers. It stands to reason, therefore, that the entire business activity must be oriented towards producing that product or service best designed to Satisfy the Customers' Needs while @ the same time achieving the Profit in particular & other corporate objectives @ large. 

Once more, the primary purpose of this Kingdom University Tutorial Work is, first & foremost, to introduce the essential managerial process in business called Marketing Management to both Scholars & to those committed in the commercial activity who actually wish to acquire an understanding of this comparatively fresh business philosophy. 

Secondly, to all those old-fashioned theorists who seemingly lack the understanding of the real import & significant relevance of business life & proceed to ridicule Marketing, addressing it as Pseudoscience, a Management Cult & Tyranny imposed upon the World of Business, it is my purpose in this tutorial discourse to clarify them & put them in proper line with the modern trend of ethical profitability in business. 

Marketing is a major business activity which must be studied & be properly understood prior to the Selling of a Product aimed @ improving overall Sales Performance; and, it is designed to assist & guide a Student who will become involved either in a Career or as part of his business in a Sales Marketing Activity. In fact, it is a must for anyone wishing to improve his business prospects or advance his Career in this most dynamic of business disciplines.

Certainly, a good knowledge ๐Ÿ“• of Marketing Management, no doubt, affords maximum aids to Managers of business as well as entrepreneurs who are establishing their own businesses. In fact, the modern concept of business philosophy recognized that to manage business successfully & profitably, you must begin with Marketing through the identification of the needs of the Consumers. 

Thus in Management Ideology a company or ๐Ÿญ industry that aspires for ๐Ÿ“ˆ SUCCESS & PROSPERITY should adopt a philosophy based on the sound logic that it is no good producing anything, be it Good or Service, that cannot be SOLD. 


Certainly, we are now living in the age in which the trend & level of development demands that industries should be Marketing oriented & not production conscious, as it was the case previously. Indeed, the emphasis must be on MARKETING. At this scope of awareness, we realize that some needs can be created & the Customer led to be attractive to something he did not know he wanted. 

Even, at this particular juncture, it is better to consider or examine the market opportunity first & foremost, instead of mass production with a disposing policy entirely based on blind hope.


Evidently, the majority of modern surviving firms with sound records of growth possess a top Management highly conscious of the essence & relevance of Marketing Philosophy. 


The Marketing Policy, in fact, is by far the most sensible & lucrative pattern for conducting business with prospective marginal profitability. 

Obviously, several people associate Marketing with the business of Selling & Advertising, which of course, are its two most conspicuous aspects. On the other hand, some consider Marketing as the aspects of a corporate organization's business directly associated with the Customers, namely: Publicity, Public Relations, Market Research, etc. Marketing is, in fact, all of the above & several more. No doubt, an awareness & its implications for the Firm or Company is very essential for all Company members from the least down to the greatest of them. More-so, every member of an organization or firm has a contribution to make to its effective Marketing Effort. 

Marketing is a Management function. On this background, therefore, this Course lends a necessary significance to a brief discourse on Management by a definition of Management Function, unveiling the scope of Management along with the Management Aids to solving problems. 

Moreover, it continues with necessary hints on the Roles of Marketing Management & then while providing an outline of the Dynamics of Organizations it shows the FRAMEWORK necessary to complete the STAFFING of them to produce optimum results. Some major areas for effective Management basic to Marketing Success of a business organization are briefly discussed in a readily understood manner. 

THE SIGNIFICANT PURPOSE OF THE MARKETING COURSE
Previously, we noted that a sound knowledge ๐Ÿ“• of Marketing Management will help both Managers of businesses & entrepreneurs who are establishing their own businesses. A successful management in Marketing calls for adequate knowledge ๐Ÿ“• of Marketing Management Activities, which could, no doubt, forestall a development of ugly situations that could force one to react unprepared or find himself in a mess of business bankruptcy. Marketing, after all, is a rewarding & challenging Career. 

Just ask yourself if you can develop the qualities necessary to manage the Marketing function, such as Inspiration, Imagination, Integrity & Courage, and so make a success in this challenging & demanding piece of work. Marketing is, in fact, very interesting in that Markets are dynamic, they constantly change, so that continuous updating coupled with unrelenting energy & a sense of responsibility are compulsory requirements. Call to memory the important fact that the survival of any business organization depends largely upon its Marketing Orientation. While calling for several talents along with a broad academic achievement, Marketing Profession affords high & immediate rewards. Remuneration is usually determined by performance, which can be recognized instantly & applied effectively, without frustrating promotion ladders. Most employers increasingly recognize this as a vital contribution, while many actively encourage & help promising new ๐Ÿ†• employees to acquire essential Marketing Qualifications. 

Marketing embraces a wide spectrum of activities from the initial Marketing Research, Forecasting & Planning through Sales, Advertising, Public Relations, Distribution & After Sales Service. It does, of course, utilize some of the latest techniques & technology to minimize the "risk taking" element associated with any business decision. 

MARKETING PHILOSOPHY THAT PAYS 
Common sense emphatically points to us that every business requires development or expansion. Every business-minded person must, therefore, seek to expand & prosper in his business. 

Nevertheless, the Principles of Marketing discussed in this Tutorial Work apply both to the bigger firms & the small businesses alike. The most important aspect of the relevance of all these strategies discussed is the need for EXPANSION in business. For no enterprise, be it great or small, can afford to stand still. Obviously, a business man who chooses to relax & let his business "tick over" will discover sooner than later that his enterprise is running down hill. 

Moreover, a good businessman must always change with changing circumstances. We are, no doubt, living in a dynamic environment, a changing environment, which calls for constant changing of our policies & circumstances. The effects of competition demand that it is not sufficient merely to make changes as @ when due. Change must very often be anticipated. 

So, a real businessman must endeavour to increase his level of operations in business because it is essentially inevitable as the passing of time dictates a necessity for improvement both in business & every other phase of human life. 

Let me end this discussion with a Marketing theme for the Small Businessman. Yes, he really has something wonderful to offer to his Market. Good Service integrated with a suitable degree of deference which sells "status" to a Customer in an age when in many vital aspects of his life, it is denied him. There is yet another vital benefit he may choose to exploit - his own personality: that elusive unique selling proposition that often is the cornerstone to good Marketing! It is, in fact, an asset that, in this day of numerous faceless organizations, the small businessman should endeavour to exploit to the full, in his advertising & publicity along with daily Customer Relations with his clients. In one particular respect, smallness looks beautiful to the eyes of the Consumer! That is part of the complexity of Marketing. 

So, Marketing, in effect, is a vital Management Philosophy of every business Organization, essential for business success, particularly to the large-scale enterprises & the small business ventures @ large. Hence, the relevance of Marketing Management to the sophistication & prosperity of modern business. 

In the subsequent, interesting, vital, all-important, fundamental, academically nourishing & philosophically insightful Marketing Romance, we shall delve into the theme of "THE CONCEPT OF MARKETING" if The Lord Christ De Messiah tries in the Rapture of His favoured Kingdom Saints @ Zion. 

Till We Meet Again
 In 
 FIFTH MANSION KINGDOM UNIVERSITY THEATER 

 MOUNT ZION Of JERUSALEM ABOVE

In

DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL 
                                  @  WEB ADDRESS: 
http://www.dei-zionucareersacademy.blogspot.com


Remain Blessed & Rapturable In Lord Christ De Messiah, The Savior Of The World. 

๐Ÿ’š SHALOM!! ๐Ÿ’š 




REV. PROF. CYPRIAN CHRIS JERUSALEM OKOLIE, 
PhD, DD. 
(The LORD'S KINGDOM SON & DIVINE HOST @ ZION 
Of ๐Ÿ”œ Jerusalem ๐Ÿ”œ In ๐Ÿ”œ Glory Above) 


Sunday, October 14, 2018

INTRODUCTION TO THE KINGDOM SACRED TUTORIAL BLOG IN MANAGEMENT COURSE @ ZION: DYNAMICS & RELEVANCE OF MANAGEMENT


 ๐Ÿ’š WELCOME TO DEI-ZION UNIVERSITY CAREERS ACADEMY INTERNATIONAL BLOG ๐Ÿ’š

          IN

   FOCUS MANAGERIAL PRINCIPLES & PRACTICE @ ZION MODERN KINGDOM SOCIETIES




+REV. PROF. CYPRIAN CHRIS JERUSALEM OKOLIE, PhD, DD.
(The Presiding Chancellor / Rector & Bishop-Chaplain)

       @

๐Ÿ‘‘ DEI-ZION KINGDOM UNIVERSITY SEMINARY ๐Ÿ‘‘
  (De University Of Heaven @ Zion)

   (a.k.a.)

DEI-ZION MISSIONARY EDUCATION FOUNDATION
(The Sacred Kingdom Ark Of Academics, Missionary, Divinity, Careers & Social ๐Ÿ’™ Treasures @ Zion Of ๐Ÿ”œ Jerusalem ๐Ÿ”œ Above)

    (Incorporating)

DEI-ZION UNIVERSITY THEOLOGICAL ACADEMY INTERNATIONAL SEMINARY
     
BIAFRA @ ZION KINGDOM UNIVERSITY ACADEMY INTERNATIONAL SEMINARY
&
BIAFRA JEWRY KINGDOM UNIVERSITY ACADEMY INTERNATIONAL 

๐Ÿ“ฃ Divinely Set Up In The Space Station Of Mount Zion ๐Ÿ“ฃ

  (Courtesy Of)

         The Divine Kingdom Global Villa
      (Mount Zion Heaven Main Campus)

Designed To Meet The Academic, Careers, Ministerial, Divinity, Scientific, Managerial & Social ๐Ÿ’™ Needs Of Our National & International Relations, Manpower Development, Business Education, Personality Development, Executive Leadership Training & Also Aimed @ Meeting Your Stimulating Reading Pleasure & Academic Personal ๐Ÿ’ป Fulfillment, To God's Glory & Services To Humanity.


All Properly Packaged & Carefully Bound In Zion Kingdom Tutorial BLOG

    ✌  Via

   DEI-ZION KINGDOM  UNIVERSITY THEATER
     IN
   ๐Ÿ  THE INTERNET ๐Ÿ“ถ BY GOOGLE ๐Ÿ 
   @
      OUR SACRED KINGDOM WEBSITES:


(With Other Kingdom Academic Tutorial Course Units Embracing)

* FUNCTIONAL DYNAMICS & RELEVANCE OF MARKETING TO ZION KINGDOM SOCIETIES

* EFFECTIVE COMMUNICATIONS @ MOUNT ZION NEW WORLD

* FUNCTIONAL ENGLISH MADE EASY @ COMPUTER AGE, Etc.

(With Kingdom BLOGS Operating In Conjunction With)

THE ASSOCIATED KINGDOM WEBSITES:


               &
  (In Kingdom Ministerial Association With)


                        &

 ๐Ÿ’š All To Glory Of The Eternal Heavenly ๐ŸŽ… Father, The Most High God, Almighty YAHWEH / JEHOVAH Who Reigns In Heavenly Mount ZION & Who, In View Of His Kingdom Plan & Divine Mandate @ ZION Divinely Commissioned

THE LORD'S KINGDOM UNIVERSITY SEMINARY  @ ZION

 Unto The Sacred Custody Of His Grace, The Apostle Of Zionist Kingdom VISION, MISSION & DIVINE MANDATE @ ZION, To His Glory & By His Grace Through Lord Christ De Messiah, The Saviour Of Mankind.

 (In The Divine Kingdom Personality Of)

+REV. PROF. CYPRIAN CHRIS JERUSALEM OKOLIE, PhD, DD+

 @

  TWITTER KINGDOM WEB ADDRESSES:

     
           

     &

FACEBOOK KINGDOM WEBSITE ADDRESS:


      


๐Ÿ‘‘๐Ÿ’š๐Ÿ“ฃ๐Ÿ ๐Ÿ’ž✌๐Ÿ†Ž๐Ÿ†•๐Ÿ˜‡๐Ÿ”œ๐Ÿ˜‡๐Ÿ†Ž๐Ÿ†•✌๐Ÿ’ž๐Ÿ ๐Ÿ“ฃ ๐Ÿ’š๐Ÿ‘‘

           
      DEDICATION

To All My Dearly Respected Comrades In The Kingdom Sacred Academia From Nine To Ninety Nine 
Of
๐ŸŽ“ DEI-ZION KINGDOM UNIVERSITY SEMINARY ๐ŸŽ“ 
   (De University Of Heaven @ Zion)

     (A.K.A.)

 ๐Ÿ‘‘ DEI-ZION MISSIONARY EDUCATION FOUNDATION ๐Ÿ‘‘

Who Are Seriously Committed To Their Academic Studies ๐Ÿ““
 Of  Dei-Zion Kingdom Tutorial Courses, To God's Glory & By His Grace. 

Those Who Really Mean Business With God 
And Also Busy Themselves In Their Choice Careers. 
Always Reading Their Kingdom Tutorial  ๐Ÿ“š Courses
And Never ๐Ÿป Relax In The Comfort Of
Their Beautiful Homes ๐ŸŽ Carpeted
And Executive, Air-conditioned;
Believing To Have Abraham To Their Father. 

To Those Who Actually Understand
"That Sound Education ๐Ÿ“˜ Is Power"
And Academic Award Is Not Gotten
Just On A Platter Of Gold, Nor Considering
That An Award Could ๐Ÿ‘ Easily Be Secured
Like ๐Ÿ’— Manna Falling From Heaven Above;
Rather Than By Hard Work & Display 
Of Substantial, Intellectual & Studious Abilities. 

These & They Only Shall Smile @ Last. 
They Alone Shall Finally Rejoice & Celebrate. 
And Cheerfully Sing Gloriously Unto God
As They Obtain Their ๐Ÿ“š "Crown ๐Ÿ‘‘ Of Glory". 
For They Shall Never Cry: "Had I Known"
Which Is The Last Declaration 
Of The Hopeless & Unwise.

O That Our Kingdom Tutorial Candidates
At Mount ZION Of ๐Ÿ”œ Jerusalem ๐Ÿ”œ Above
Might Read The Handwriting On The Wall! 
And Understand That They Are ๐Ÿ“ฒ Called
To The Divine Blessedness & Glory Of God
In The LORD'S Kingdom University @ Zion
And Truly Mean Business With The LORD!

                  SO HELP ๐Ÿ‡ป๐Ÿ‡ฎ US, GOD!




INTRODUCTION TO THE KINGDOM SACRED TUTORIAL BLOG IN MANAGEMENT COURSE @ ZION

O Blessed Is He Who Comes In The LORD. Hosanna In The Highest!

   O Blessed Kingdom Divine Moment!
Glorify Ye The Blessed LORD Of Heaven & Earth. Give Him The Honour & Offer Thanksgiving With Sacrifice Of Praise Unto The Most High God, Almighty YAHWEH Who Is The Eternal King Of Glory. For He Has Enlightened Us - His Kingdom Saints a ZION. And, He Is Our God Forever  & Ever. He Shall Reign Over All Mankind To Everlasting Ages. 
Alleluia!! Amen. Hosanna In The Highest!

All Ye Favoured ๐Ÿ‘‘ Kingdom Associates @ ZION: Bless Ye The Lord Almighty God Who Gives His People The Grace Of Health & Of Power To Make Wealth & Acquire Financial Riches In All Business Ethics, Justice & Concern To Help The Materially POOR Of Our Societies. For The Merciful Eternal LORD & Heavenly Father ๐ŸŽ… Has Ordained That The Rich Should Give To The Poor Whilst The Poor In The LORD Whose Prayers Ascend To The Throne Of God In Heaven Should Pray & Bless The Rich: That The Holy Name Of The LORD Be Glorified Forever Through Blessed Lord Christ De Messiah Who Loved Us In Peace, By His Grace. 
Alleluia!! Hosanna! Amen.

Blessed  Be Our Lord Almighty God, Who Has Given ๐Ÿ‡ป๐Ÿ‡ฎ Us Wisdom & A Heart ๐Ÿ’ž To Understand His Kingdom Secrets & Kingdom Divine Promises. For So Says The Prophet: "Who Shall Understand The Hard Sayings Of The LORD? But He That Is Wise & Intelligent, And He That Loves The LORD.

Blessed Kingdom Brethren @ Zion: Seeing Therefore He Has Renewed Us By The Remission  Of Our Sins, He Has Put Us Into Another Frame, That We Should  Have Souls Like Those Of Children, Forming Us  Again By Himself, By The Spirit.
Alleluia!! Amen. Hosanna In The Highest!
  • For The Habitation Of Our ๐Ÿ’ž Heart Is A Holy Temple Unto The LORD. For The LORD Said: "In What Place Shall I Appear Before The Lord My God & Be Glorified? (Jeremiah 32: 22). He Answered: "I Will Confess Unto Thee In The Congregation, In The Midst Of My Brethren; And Will Sing Unto Thee In The Church Of The Saints. 
Beloved Blessed Kingdom Comrades: Be Ye Taught Of God; Seeking What It Is The Lord Requires Of You & Doing It; That Ye May Be Saved In The Day Of Divine Judgment. For It Is Fitting That ๐ŸŽ“ Learning The Holy Commands Of The Lord, Which We Bring Unto You, We All Should Walk๐ŸšถIn Them. For Whosoever That Does Such Noble Things Shall Be Glorified In The Kingdom Of God. 
Alleluia!! Hosanna! Amen.

Therefore, I Earnestly Beseech Those That Are In High Estate Among Us, Even The Rich In Our Midst, To Attend To The Ernest Needs Of The Poor & Help Them - If So Be They Will Take The Counsel Which, In Good Faith, We Offer To You - Towards Whom You May Do Good, To God's Glory,  And In  Service To Humanity. Do Not Forsake Them.

For, Behold, The Day Of The Blessed Heavenly Lord Is Come @ Which All Evil  Things Shall Be Destroyed, Together With The Wicked One. The LORD Is Here & His Reward Is With Him, To Reward Every Man According To His Deeds, In The Here.

May The Almighty God, The LORD Of All The World Grant Unto You The Favour Of Wisdom, Knowledge, Counsel & Understanding Of His Judgments In Patience & Love, To His Glory, By The Grace Of His Most Merciful Son, Lord Christ De Messiah. 
Alleluia!! Hosanna! Amen.

๐Ÿ’š DYNAMICS AND RELEVANCE OF MANAGEMENT ๐Ÿ’š
The word, "Dynamics", as used here in the topic of this Kingdom Tutorial Course @ Zion, connotes, as understood by most people, "something vital, energetic & powerful", even as used in a context such as "dynamic personality" or the "dynamics of management". Nevertheless, the term in its basic meaning implies movement or change in contrast to "static". In fact, it is the ๐Ÿšง progressive, ๐Ÿšผ changing nature of the task of managing business or operations or The Church that we are concerned here in this Kingdom Tutorial Business.

Obviously, we have observed the highest unemployment for over two decades, high rates of interest, a high inflation & deflation @ worst capacity, a swinging monetary policy & biting structural adjustment programs, which have caused the masses to tight their belts in hunger & deprivations  - all due to tough financial crunch. God forbid!

Actually, the task of managing has not changed in the time that has elapsed, nevertheless, the setting in which the Manager must operate has never been the same. The greatest change, has, probably, come about in the area of certainty.

Management requires PLANNING: but no one can plan in an age of uncertainty. The ❔ question as to whether it is really worthwhile looking into such an unpredictable future is, in effect, what a well-meaning Manager should ask himself.

Of course, we are living in an era where a greater scale of planning is not only necessary but inevitable, too. However, what is needed is planning for contingencies & using all the resources available. Fortunately, in our modern age of Technological Advancement  & Computerization, a Manager of Small Scale ๐Ÿฆ Enterprise can utilize techniques  such as "what if" modeling to draw up a range of strategies to ๐Ÿ” secure promising outcomes from a wide variety of variables.

No doubt, most people nowadays have some interest in Management. Any young executive of Finance, Engineering, Commerce & Industry as well as Public Administrators, and the like, right down to the ambitious rank & file, are all keenly interested in Management. It is surprisingly interesting to discover that even the less ambitious junior staffs of the above mentioned professions are concerned to the point of tilting @ Management & the way it allegedly functions. Above this hierarchy, there are the Middle Managers, Foremen & Supervisors, who are partially on the Management cards of some concerns. Besides, there are the small-scale business practitioners who are simply voluntary workers running various kinds of enterprises.

Finally, we have in the essential catalogue managerial personnel & the housewives managing the affairs in the home. Hence, the recognition of the women's rightly place in Management.

Management, certainly, requires considerable "working at" in practice & the much hard-won experience of the right kind secured through the practice has incomparable worth.

๐Ÿ’š THE RELEVANCE OF MANAGEMENT COURSE ๐Ÿ’š 
Evidently, the role of the Manager has completely changed in recent years, but the critical part he plays in determining the success of a business organization remains often unrecognized. 

The progressive business is dependent upon Administrative Management operations @ all organization levels. Hence, the generation of more & more paper work & the ever increasing demand for administrative staff, though more paper & staffs are not necessarily the answer. Increased managerial expertise is, no doubt, essential & this Kingdom Tutorial Course @ Zion seeks to examine herein the information & techniques that are required by the Department ๐Ÿฌ Manager to be successful & bring to FOCUS the overall situation in General Management some of which are often not appreciated by Executives who determine Organization Structure or by Students studying this Course in the University or Institutions of Higher Learning. 

Of course it is necessary to disclose here that a sound knowledge of Management is a prerequisite for both Managers of businesses & entrepreneurs who are establishing their own businesses. To manage successfully, one, certainly, must know & understand all relevant Management activities, before situations develop & one is forced to react unprepared or begin to find oneself in a mess of business bankruptcy. Management is, indeed, a rewarding & challenging profession. 

In fact, the knowledge of Management is a must for anyone desiring to succeed  in his business or secure the greatest of business prospect & advance his CAREER in this most dynamic of business disciplines. 

ALLELUIA!! HOSANNA! AMEN. 

๐Ÿ‘‘๐Ÿ’š SHALOM TO U TODAY, IN BEAUTIFUL WHITE  LOVE ๐Ÿ’š๐Ÿ‘‘